With a vast landmass covering 16 states and over 1000 retail partners, we have strategically split our territory into three distinct regions.  Each region has a central office positioned to offer the most complete coverage possible while allowing for time at home.  After all, what's all the hard work worth if you can't spend time with family and friends?


Rockies

Colorado and Utah anchor our presence in the Rockies, giving our team strong reach across a region known for dramatic terrain and an active outdoor culture. Colorado offers high peaks, wide-open plains, and an extensive trail system, while Utah delivers red-rock deserts, iconic national parks, and mountain ranges famous for deep, dry snow. Travis Rosen, George Knaggs, and Dan Muller are based along Colorado’s Front Range and cover Colorado, New Mexico, Kansas, Nebraska, and Missouri, a mix of high desert, mountain towns, and growing outdoor communities. Alex Chamberland works from Salt Lake City and supports Utah and Wyoming, where expansive valleys and alpine basins add their own frontier character. Together, the area provides everything from long dirt-trail rides to high-alpine exploration and deep winter days.

TOLA

The Texas Hill Country offers striking limestone cliffs, winding rivers, and endless miles of scenic terrain that draw outdoor enthusiasts from across the region. To the southeast, the Houston metro area brings one of the nation’s largest and most diverse consumer bases, creating a powerful center of activity for retailers and brands. The broader region blends energetic urban growth with easy access to forests, lakes, and trail systems across Oklahoma and Arkansas. Arkansas in particular continues to stand out with rugged backcountry routes, flowing singletrack, and a fast-rising reputation as a top-tier destination for biking and paddling. Travis Rosen supports our Gulf Coast region, while Michael Kincaid covers the balance of the territory, including DFW, Oklahoma, and Arkansas. Together, this area combines natural beauty, major population hubs, and a vibrant outdoor culture.

Pacific Northwest

From rugged coastline to glacier-capped volcanoes, the Pacific Northwest offers an incredible mix of terrain that fuels a strong outdoor culture. The region includes Washington, Oregon, Alaska, Idaho, Montana. Steve Plass is based in Seattle, providing deep coverage across the coastal and metro corridors. Dave Klopp works from northern Idaho and supports the broader interior portion of the territory across Idaho and Montana. With mild weather patterns, dense forests, and expansive high-country terrain, the Northwest remains one of the best places in the country for year-round exploration.